As the world's first WiFi connected personal weight scale, users can set up alerts to automatically post their updates to Twitter, further motivating them by sharing their progress with followers.

Withings, French start-up, just announced Twitter integration into its first-of-its-kind WiFi Body Scale. As the world's first WiFi connected personal weight scale, it automatically records the user's body weight, lean & fat mass, and calculated body mass index (BMI) to their secure webpage and/or free Withings iPhone application, WiScale. Now, with this new added feature, users can set up alerts to automatically post their updates to Twitter accounts, further motivating them by sharing their progress with followers.

"This social media feature was the next logical step in the evolution of the WiFi scale for our customers," said Cedric Hutchings, Withings General Manager. "Here at Withings we are committed to roll out new features and services on the field thanks to automatic updates. Adding this social functionality makes the WiFi scale by Withings the first true flagship of the Internet of Objects."

By default, the Twitter feature will not be activated when you purchase your scale, it will have to be enabled by the user on www.withings.com. During the Twitter set up process, a user can set their Twitter alerts to post automatically at each measure, daily, weekly or monthly (see image here). The tweet will read the users current weight and how many pounds they have left to reach their set goal, whether they need to loose or gain! Since the scale tracks up to eight users per scale, only the users that enable this feature will benefit from the online peer motivation. More information on the Twitter feature here: Withings Blog.

The scale is currently available on www.withings.com.