Fisker Automotive, Inc., the new American manufacturer of premium green automobiles, unveiled its first luxury plug-in hybrid production car – the 2010 Fisker Karma – at the 2009 North American International Auto Show (NAIAS) in Detroit.

The Nature of Luxury
Luxury leads the way for the driver – and the environment – with the world’s first eco-chic cars created in equally eco-friendly facilities. The Karma’s dramatic proportions and sumptuous design offer smile-inducing performance. And the interior lets four adults and luggage travel in comfort. With zero emissions. Zero compromise. And a cleaner conscience than ever before.

The Nature of Technology
The Karma uses Q-DRIVE plug-in hybrid technology, developed exclusively for Fisker Automotive by Quantum Technologies. A fully-charged Karma burns no fuel for the first 50 miles. Venture further and the gasoline engine turns a generator to charge the lithium ion battery. Once the 50-mile electric range has been exceeded, the car operates as a normal hybrid vehicle. This balance of electric and gas range makes it entirely possible that Karma drivers who charge their car overnight and commute less than 50 miles a day will achieve an average fuel economy of 100 mpg (2.4L/100km) per year.

The Nature of Beauty
Environmentalism has never been more beautifully infused with elegance and style. Designer Henrik Fisker has taken the automotive hybrid to a new level of performance and style. With zero compromise in either category.

If this 60% of commuters would drive a plug-in hybrid like the Fisker Karma, we could see the fastest possible reduction both in oil consumption and emissions - all without sacrificing their daily driving habits. Additionally, plug-in hybrids have the potential to augment the planning of cleaner electrical power plants, ultimately producing a dramatic effect on our society and future generations.

More information can be found online at http://www.fiskerautomotive.com