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Sunday, August 01, 2010
 How to Create a Simple, Easy & Effortless BusinessThere’s a song that says, “Life is a highway and I want to ride it all night long.” Well, some people enjoy the drive, or the ride, and some people are constantly whining and asking, “Are we there yet?”
So it goes in life as well. One of the keys I live by that I discuss in my book, “Breakthrough to Success; 19 Keys to Mastering Every Area of Your Life”, is to enjoy the journey. The way I interpret that is to get on for the ride. And it’s up to you if the ride is bumpy or smooth. Some people always have a bumpy ride filled with one pothole after another. Their road is constantly under construction and they’re driving down the side that hasn’t been repaired yet. Do you know people like that? And, according to them, it’s never their fault. On the other hand, there are some folks that seem to have such an easiness about everything that comes their way. So, continuing with the metaphor, they’re driving down that perfect newly paved road and they’re the only car on the road. It’s like they have their own private freeway to their final destination. Whether you’re driving an old junker down the road filled with potholes wondering if you’re there yet, or if you’re in a brand new Bentley convertible listening to smooth jazz with the wind blowing through your hair as you glide down the road, is up to you…literally. It works the same way with your business. And again, which scenario you live out is completely up to you. So why not create a business that is cruising down the freeway; a business that’s simple, easy and effortless? There’s always 2 ways to get from point A to point B. You can do it the long, hard and painful way, or you can do it the simple, easy and effortless way. When I say effortless, I’m talking about no pain, no strain, enjoyable and fun. How do you get this kind of business? You look at who you really are, what you’re here to do and figure out how you’re going to do it. The answer to how you do it, if you’re doing it in alignment with your soul’s purpose, will be simple, easy and effortless. That’s just how the world works. Think about it in terms of that freeway trip again. I drive from my home at the beach to Arizona every month. It’s 6 hours. Depending on how you feel about driving, that could be fine or that could look like a horrible way to spend a day. I enjoy it. If I didn’t enjoy it I would fly. I love that quiet time in the car, enjoying the scenery, watching the changing landscape. Taking the extended time to listen to a complete audio series or uninterrupted phone call time, or just singing to my iPod (which I should only do when I’m alone). Totally up to me. But I enjoy the drive every time. Why is it so enjoyable? I’m following a proven course of action. If I was doing it without a plan, I’d be anxiously watching every road sign and wondering where I will eat, where I will get gas, where my next turn is. I’d be totally distracted. I couldn’t enjoy the scenery because I would be completely pre-occupied with basic navigation skills. But I know exactly where I’m going. I know how I’m going to get there. I have a educated estimate on how long the trip will be. I know what I will encounter along the way. I know where I can stop for gas. I know where I can stop to eat. I know landmarks that tell me if I’m on track to reach my destination by my expected time line. Is this starting to sound familiar? It should. Because this is exactly the same experience you would have if you had created a blueprint for your business. You’d have that same road map that flows effortlessly, that’s simple and easy. I’m not ever going to end up half way to Scottsdale, sitting in McDonald’s in Yuma, ready to give up and turn around because I’m not sure what to do next…or not sure that this will really work or if I’ll end up in Scottsdale. Or if Scottsdale is really where everybody else thinks I should be headed this time of year. That would be crazy. And yet smart entrepreneurs just like you give up every day on having a simple, easy and effortless business because they are guessing at where they’re going and hoping the road they’re on will take them there. Or it could be that you’re not sure what you’re doing now will even get you where you want to go, you’re moving forward blindly and hoping. Or it could be that you’ve been spinning around in circles with too many voices telling you where you should go and what you should do and how you should do it, instead of finding your own voice to listen to. Get in the driver’s seat of your own vehicle in life and in your business. And consciously chose to move from the lane with the potholes over to the smooth road and feel the breeze flowing through your hair as you enjoy the scenery. Let your life and your business be simple, easy and effortless. It really can be. It’s time for you to enjoy a simple, easy and effortless business, don’t you think?
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